Invisible Influence by Jonah Berger

Author:Jonah Berger
Language: eng
Format: epub
Publisher: Simon & Schuster

WHY LOUIS VUITTON SHOULD ENCOURAGE COUNTERFEITING

If you’ve never seen a Louis Vuitton trash bag, you’re in for a treat.

No, not Louis Vuitton’s Raindrop Besace, a $1,960 waterproof purse that looks like it’s made of trash bag material. A real trash bag. One designed for taking out the trash.

These brown bags, adorned with LV’s famous gold quatrefoil-and-flowers pattern, are the perfect gift for any friend who prefers the finer things in life. For the person who thinks his or her trash is better than everyone else’s.

But before you wonder what the world is coming to, take a closer look. Notice that the bag is missing the distinctive “LV” initials that make up the standard monogram design. Look closer and you’ll see that the initials on the bag actually read “VO.”

These bags aren’t made by Louis Vuitton at all. They’re fake.

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